Artistic General Contracting, a hospitality general contractor, came to us with a need to update their photography and video to accurately represent them as a company. Once complete, they realized modern visuals required a website to reflect the aesthetic and functionality of their custom physical work in the hospitality industry. The finished product – a modern, sleek website more illustrative of their brand identity.
Playing off the approach of their craft of modernizing the hospitality industry, the website needed those same touches of elegance while reinforcing the integrity of their overall brand. Adding bold headers and breaking up content made it more palatable for the user while creating a natural and clear flow to the next steps of exploring the work and making contact. We featured updated work and lifestyle photography throughout the site to minimize the corporate feel and emphasize their client-centered business model.
Traditionally a general contractor for the hospitality industry, AGC partnered with Yes.Fit, a digitally-connected fitness platform, to design and construct a fitness space, communal office, and fulfillment center. We shot before and after photos of the space to show off our client’s work, and accompanying photography of the special groundbreaking ceremony which would also be used for video.
Traditionally a general contractor for the hospitality industry, AGC partnered with Yes.Fit, a digitally connected fitness platform, to design and construct a fitness space, communal office, and fulfillment center. We captured their ability to create and build unique spaces that are outside of their traditional wheelhouse through a testimonial video. Featuring the space and including the experience of the client added to AGC’s approachability. A custom lifestyle video featuring real employees in the workplace defined what set AGC apart and established them as the general contractor of choice in the industry.
How does an industry leader remain relevant to its client base? Working closely with a partner who understands its brand’s identity and vision as a company to remain the leader. Custom video and updated photography enhanced Artistic General Contracting’s overall look and showed off their skillset, while a tailor-made website made them more appealing to potential clients and remained authentic to their brand.