The Challenge
How does a brand successfully reinvent itself to break into untapped markets while simultaneously serving its customers? Confidence in the agency that knows its standards and goals. OMS needed an online presence that reflected its new infrastructure yet added personality to mundane employment services. We understood their needs and elevated the value of their brand to reach its target market of small businesses.
Website
We designed a site that pushed the boundaries of traditional payroll, HR, and worker’s compensation sites to give OMS something that was engaging and dynamic for their audience. In an industry riddled with endless data and reading, large headers grab user attention while broken up, consumable chunks of copy with hover animations and clear CTAs make site navigation simple. Bright colors differentiate services and add a fun element to an otherwise stale industry. Testimonial videos coupled with Google Reviews tell of real client experiences and minimize the corporate vibe. By already offering excellent individualized services, OMS now brings that same personable customer experience to its site.
Video
Multiple videos capturing client testimonials personalized the brand, giving site and social users a glimpse of the potential positive experience with OMS.
The Joinery - Testimonial
Search Campaigns
Traditional search strategies got the phone ringing but they did not offer OMS the right leads. They needed a creative way to get to their specific target audience. We first refined their copy that would draw in the exact interest for their services. A form questionnaire further streamlined their desired audience and gave them warm leads which started a real conversation within an hour. Creating a tailored audience requires clear directive. Once in place, OMS saw a significant increase in organic search traffic.
The Result
Continued trust in a proven advocate gave OMS a strong foothold in attracting small businesses. A methodical search campaign paired with a freshly designed site with a clean aesthetic grabbed user attention. OMS now stands out as a leader in the employment services industry because they are able to effectively reach its target audience.
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