Seek Adventure. Find Your Catch.


Fin Seekers Fishing

The Challenge

Create an energetic, custom design and web experience to parallel the thrill of a Fin Seekers Fishing adventure in southern Florida.

Fin Seekers Fishing charters was looking to secure a spot in an already flooded market. Their captain was well-known in the industry and had an existing recreational clientele; however, Fin Seekers saw a new market– the business world– and they needed a savvy strategy to bridge the gap between a casual afternoon on the water to an elevated experience to bring your employees, clients, and potential customers. We created dynamic branding and an online approach that added a level of professionalism to their all-inclusive adventure.

Brand Identity


Video Production & Photography

Brand Identity

To break into an existing Florida market takes research and strategy to create a brand identity that stands out against the competition and aligns with their values. Visually, Fin Seekers needed to be bold but not demanding, excitable but not unseemly. Their voice and tone needed to elicit enthusiasm and anticipation for a customer to “seek adventure.” Once developed, these brand guidelines were implemented into their online presence across multiple platforms.

Web Design & Development

Website design and copy flowed easily. It was all about featuring the experience–photo and video dominate. One of the challenges for Fin Seekers was developing a payment and booking strategy that would accommodate their current cash clientele while providing the security and guarantees to meet the needs of their new market. Integrated calendar, booking, and payment processing created a seamless process that integrated with their accounting system.

Video Production & Photography

How do you sell the greatest catch? Prove it. We captured this offshore experience from sun up to sun down with an entire day of filming with hired talent and our team to film, get audio, and pilot drones. We were not disappointed. Editing included layering their bold and unique color correcting style based on brand guidelines.

The Result

An epic visual experience of the scenic Florida Gulf waters coupled with the genuine thrill to find your greatest catch with Fin Seekers Fishing charters.